A Launch Experience with
Pine & Gilmore
Celebrating the Updated Edition of
Registration for the Launch Experience is open.
No other city embodies the Experience Economy as spectacularly as Las Vegas. That’s why it only makes sense that Pine & Gilmore have selected it to host their one-time-only Launch Experience, celebrating the official July 7, 2011 release of the Updated Edition of The Experience Economy.
On July 7, 2011 (7/07/11), Strategic Horizons invites you to Las Vegas, the experience capital of the world, for a unique day-to-night experience. Join Pine & Gilmore as they unveil, for the first time anywhere, the new insights, models, and exemplars from the Updated Edition of their best-seller, The Experience Economy. Then take an afternoon Learning Excursion with the authors to explore firsthand how far the Experience Economy has come since the book was first published -- and more importantly, how much farther it has to go. Past winners of the Strategic Horizons Experience Stager of the Year (EXPY) award will also be on hand to lend their insight and expertise on designing extraordinary and memorable experiences.
You’ll discover lessons behond the early successes (and failures) of companies cited in the first Edition -- and gain new insight into today's leading experience stagers who are highlighted in the Updated Edition.
The interactions Pine & Gilmore, along with your fellow participants, will be powerful and personal. The learning will be provocative and practical. Because in the Experience Economy, what happens in Vegas doesn’t stay in Vegas . . . it’s coming to your town, your offerings, and your customers. Be there to see it first-hand.
DETAILS*
Pine & Gilmore | The Kick-off
1:53 PM
Gather with Pine & Gilmore and your fellow Launch Experience participants in the Main Lobby of the Mandalay Bay Resort & Casino for the Learning Excursion kick-off. Travel light (no laptops or luggage) and be prepared for a brisk pace of indoor and outdoor experiences.
Learning Excursion | Part 1 (The Day)
2:00 PM - 5:30 PM
Board a luxury coach for active learning in air conditioned comfort as Pine & Gilmore unveil, for the first time anywhere, the new insights, models, and exemplars from the Updated Edition of The Experience Economy. Interact with fellow participants and special guests in a mobile learning environment.
Discover lessons behind the early successes (and failures) of companies identified in the first edition, and gain new insight into today's leading experience stagers and some of the notable contributors who helped bring it to life.
Dinner
5:30 PM - 6:30 PM
Recharge over dinner as Las Vegas transitions from day to night.
Learning Excursion | Part II (The Night)
6:30 PM - 9:00 PM
Vegas is one of those cities that just has to be experienced at night. So following dinner, we'll continue the Learning Excursion as we visit more Experience Economy exemplars. As the evening winds down, we'll review, recap and relax. For those so inclined, feel free to linger after the 9:00 PM wrap for casual conversation with Pine & Gilmore.
Registration
Participation in the 7/07/11 Experience Economy Launch Experience is $707.11. Space is limited. Fee includes the day-to-night Learning Excursion with Pine & Gilmore, dinner, and personally inscribed copy of the Updated Edition of The Experience Economy.
For more information, contact Scott Lash of Strategic Horizons at +1 (330) 405-2886 or Scott.Lash@StrategicHorizons.com.
* Agenda times and schedule are subject to minor adjustment.