Worth a Look
As the leading proponents of all things related to experiences, Pine & Gilmore are frequently quoted, interviewed, and referenced in business publications, both in print and online. A selection of which can be here:
October 2011 | Youtube: NedGraphicsTube
Joe's opening line in this video by Nedsense says it all: "Today we are limited only by our imaginations, and of that there is no end."
October 2011 | The Age
"Custom-built: avoiding the cookie cutter approach"
Since Markets of One was published in 2000, online technologies have matured to allow customers to customize purchases to their own specifications.
October 2011 | Innovation Management
"Economic Value Creation Through the Experience Economy"
The Experience Economy is accelerated by the current global crisis according to Joe Pine. People don’t want more stuff, in this post-growth global economy people start questioning what they really value and that is experiences.
June 2011 | Forbes
"Zapos, Zappoz, or Zappos: Why Typos Are Good For Your Brand"
In a rare misstep, Zappos encounters some backlash for editing customer reviews and posts for grammar and spelling. Why the heat? Because as Jim Gilmore, cited in the article, explains "humans crave authenticity from each other and from brands." One might even say authenticity helps render soul to the sole.
December 2010 | USA Today
"Frequent travelers share tips for keeping valuables safe"
In this USA Today article, road warrior Jim Gilmore contributes his own hard won tips for those who travel less frequently -- best tip? When in leaving your hotel room, stash your laptop in the bag with the dirty laundry.
November 2010 | Crains New York Business
"e-Retailers tailor their offerings to find buyers"
Not to be outdone by Business Week on the mass customized chocolate beat, this Crains New York Business article references another custom chocolate maker, Chocri.com, and quotes Joe Pine on mass customization - not so much about chocolates but the custom shirts you risk ruining when you eat it.
October 2010 | Hospitality Design
Hospitality Design Guest Editor (and EXPY recipient) Chip Conley interviews Pine & Gilmore in this piece touching on important elements of experience staging, including one aspect that Conley's Joie de Vivre hotel chain excels at . . . themeing.
September 2010 | Business Week
"Jobless Grads Bet on Custom-Made Chocolates"
Joe Pine points out that mass customization is a great way for a small player or start-up to differentiate itself in the market, because mass producers frequently ignore this customer niches.
September 2010 | Calgary Herald
"What I Learned On My Summer Vacation"
In the Calgary Herald writer Richard White reflects on lessons learned during his summer vacation and how the city could enhance its urban vitality and livability. Among his ideas . . . "unique experiences and attractions", including a handy reference from the pages of The Experience Economy.
September 2010 | CoolCleveland.com
Thomas Mulready of CoolCleveland.com interviews Jim Gilmore about the amazing people, ideas, and connections that you can expect when coming to the annual thinkAbout event -- and does it while in line at his local Starbucks. How appropriate!
August 2010 | Entrepreneur Magazine
"What You Need to Know about TED"
To help give readers a sense of the power of the annual TED Conference, Chris Reiss and Entrepreneur filtered through hundreds of TED speakers and curated a TED conference lineup of some of the best. Included in the list of the best of the best . . . yep . . Joe Pine's TED presentation on "What Consumers Want".
August 2010 | strategy+business (free registration required)
"What Experience Would You Like with That?"
Writer Theodore Kinni pens five great pages on the impact experiences had, are having, and will continue to have in the future - both for business and consumers. Leading the pack among the assembled thought leaders sharing their ideas, our very own Pine & Gilmore. Well worth the registration.
August 2010 | QSR Magazine
Sauces, condiments, dips, and dressings -- early harbingers of a mass customized world. Served with a side of Pine. Now that's spicy!
August 2010 | Washington Monthly
Friends of the firm, Jeff Kallay and Trent Gilbert of consulting firm TargetX are shaking up the world of campus tours - with a little help from The Experience Economy. One reason why Jeff was an early recipient of the EMA award. Rock on guys!
July 2010 | BizTimes.com
Joe Pine shares his thoughts on how Harley-Davidson, back from the brink and going hog wild, needs to appeal to its next generation of riders. The key - be authentic!
July 2010 | National Post
"Banff aims to keep mountain town authentic"
The tourist city of Banff, Alberta Canada recognizing its need to be perceived as authentic. As Joe Pine points out in the article "Authenticity is becoming the new consumer sensibility, the primary criterion by which people decided where to go and what to buy. They want to buy the real from the genuine, even if they don’t know what that is."
June 2010 | Design & Emotion
"Getting Emotional With. . . Joe Pine"
An wide-ranging interview with Joe Pine, delving into his early years thinking and writing first about Mass Customization, then on the Experience Economy and later Authenticity. Each stop yielding a groundbreaking book along the way. Now, Joe reveals his latest source of inspiration - the Multiverse - and the Infinite Possibilities it holds for businesses and consumers alike. If the pattern holds, you can expect to see and hear much more about the Multiverse very soon!
June 2010 | Human Centered Business
"Authenticity: What Consumers Really Want"
A quick review of Authenticity, and 10 important issues it impacts. The review makes note that the book addresses these issues "with rigor and eloquence". Well said, well said.
June 2010 | Exhibitor Magazine
Exhibitor Magazine polled its Editorial Advisory Board to create a summer reading list for 2010. What did they suggest you bring to the beach? The Experience Economy, of course. Just don't leave it in the sun too long!
June 2010 | CRM Buyer
"Social CRM Exacts a New Level of Honesty"
This article points out that in a socially networked age, customers are demanding ever more intimate relationships, and that means that transparency is becoming a characteristic that customers value and look for. The solution, referencing Authenticity co-author and "mega-thinker" Joe Pine: be honest.
May 2010 | OpenSource.com
"Five questions about authenticity and the open source way with Jim Gilmore"
Chris Gram conducts his Five Questions interview with Jim Gilmore about the place where authenticity and the open source way intersect. Good stuff!
March 2010 | Jyske Bank TV
"Joe Pine, Part 2: The Transformation Economy"
In this second video interview for Jyske Bank TV, Joe Pine discusses what's next for the Experience Economy, namely how the concept of transformation is becoming the fifth and final offering in his chain of economic value. Joe discusses why the experience economy is still relevant and gives some examples of how B2B companies are also using experiences to increase sales and improve marketing. Nine great minutes.
March 2010 | Jyske Bank TV
"Joe Pine, Part I: On the Internet and The Experience Economy"
In this first video interview for Jyske Bank TV, Joseph Pine discusses how the internet and social media are an extension of the experience economy. He points out companies like Lego as frontrunners and says that those who can make online and offline experiences click, stand to win new markets. Six great minutes.
March 2010 | Schweizerischer Marketing Conference
An fantastic video of Jim Gilmore sharing insights about the intersection of experiences, emotional marketing, the intelligence hierarchy, consumer sensibilities, and placemaking.
March 2010 | Blogtalk Radio
"Lessons Learned with Jim Gilmore"
In a radio interview with fellow Procter & Gamble alumni Rick Tocquigny, Jim Gilmore shares background on how family, education, and early professional experiences shaped his work ethic and provide sources of inspiration and creativity.
March 2010 | Entrepreneur magazine
Writer Amy Reinink quotes our own Joe Pine in this article that hits on some of the major principles for staging experiences. The list of tactical and practical tips is a good start for exploring ideas for your own business.
February 2010 | Sound of Ideas on 90.3 WCPN Radio
"From Mad Men to Twitter Feeds: How Advertising is Evolving"
Listen in as Jim Gilmore joins a panel interview on National Public Radio affiliate WCPN to discuss Super Bowl ads and the future (or lack there of) of advertising.
January 2010 | Packworld.com
"Failed labeling effort raises matter of authenticity"
Packaging is an important cue in rendering authenticity, as Packworld.com's marketing and design editor Jim George points out, citing Pine & Gilmore's Authenticity when referring to the industry's defunct "smart choice" campaign. The effort failed and was eventually axed by the FDA when the mark began appearing on food packaging including sugary cereals and fudge bars.
November 2009 | OrthoSuperSite.com
"All Physicians Must be Actors When Performing on the Healthcare Stage"
Pine & Gilmore encourage physicians to recognize that recognize that proper acting with patients helps them tell more of what ails them during diagnosis, better understand treatment choices, and more readily handle the therapy.
October 2009 | HealthLeaders Media
"Healthcare in the Experience Economy"
Joe Pine encourages healthcare professionals to pursue four priorities if they want to differentiate themselves from other providers. These four pursuits not only apply in healthcare but in any business that wants to stage engaging experiences for their customers.
October 2009 | Canvas8
"You Never Step in the Same River Twice"
Joe Pine points out that we are the product of our experiences, and each one has the potential to change us. Businesses must therefore understand that the wants and needs of their customers will change over time and prepare to respond accordingly. One way to do so is through modular, flexible offerings. The way to acquire this capability? Mass Customization!
October 2009 | Adweeks 2009 Special Report on Experiential Marketing
"Experiential Marketing: Working the Front Lines"
Joe Pine quoted in several instances throughout this report from AdWeek on the state of experiential marketing. It's important to note that while experiential marketing has its place in the Experience Economy, Pine & Gilmore draw an important distinction between experiential marketing and the experiences themselves.
October 2009 | Mass Customization and Personalization Conference
"The Future of Mass Customization"
A summary of Joe Pine's presentation at this leading conference on Mass Customization. Take a quick spin through several of the fundamental models and ideas, plus new thinking from Joe on mass customization's increasing influence on design, management, and virtual worlds.
July 2009 | The Cleveland Plain Dealer
"Trollbeads, Pandora and Chamilia are the big three collectible-bead companies in the United States"
Jim Gilmore and his wife, Beth, talk to the local paper about the growing trend of personalized charm jewelry, which appeals to the human desire to be perceived as unique – telling their stories one bead at a time.
June 2009 | Monty C. M. Metzger Blog
“Jim Gilmore about the Experience Economy”
Monty gets the dish from Jim Gilmore about the upcoming thinkAbout event coming up this September. Find out “Why Philadelphia?” and details about how thinkAbout is designed.
June 2009 | InsideWork 52
An excerpt from The Experience Economy is compared to Matthew 6:43-45 on this list highlighting Ethics, Purpose of Business, Transformation and Worldview. Good business goes far deeper than many people may realize…
June 2009 | Blue Shots TV
“Blue Shots Live – Mr. B. Joseph Pine II”
Ronnie Overgoor of Blue Shots, an online television station for creative professionals, interviews Joe about his work, books and business philosophy. Taped during a recent conference in the Netherlands.
April 2009 | Content Evolution
Kevin Clark, President and Founder Content Evolution LLC Worldwide, toasts the authors of The Experience Economy on the 10-year anniversary of the publication of the book.
March 2009 | Independent Record
At the annual Governor's Conference on Tourism and Recreation in Montana, Jim Gilmore shares details on the Experience Economy with more than 300 tourism professionals from across the state.
March 2009 | Portfolio.com
“The Future of Shopping: Custom Everything”
As more and more goods, from running shoes to little colored candies can be mass customized to the individual consumer, providing this customization at an affordable price becomes all the more imperative.
February 2009 | GreakLakesGeek.com
"Interview with Jim Gilmore, Author of Authenticity"
In an interview with Tim Zaun, Jim Gilmore reflects on a number of business imperatives spelled out in The Experience Economy and Authenticity, including Placemaking and Customer Sacrifice. He also touches on the annual thinkAbout and Certification experiences, as well as thoughts about re-invigorating Cleveland and Northeast Ohio region.
March 2008 | Brand Packaging
“Is Your Brand the Real Deal?”
Brand authenticity is emerging as a new marketing imperative. Joe Pine explains how personal perception is what makes a brand authentic, not the brand itself.
February 2009 | Blog Talk Radio
“Tia Carr Williams talks to Dr Joe Pine about Authenticity”
Joe Pine discusses the different perceptions of authenticity, and how successful companies are challenged to render themselves “authentic.” The economic crisis has inspired more corporations to find less costly expressions of Experience Economy.
January 2009 | TED.com
“Talks: Joseph Pine on what consumers want”
Customers want to feel what they buy is authentic, but Joe Pine says selling authenticity is tough because, well, there's no such thing in the business world.
January 2009 | Hamilton Country Business Magazine
"Are You Giving Your Best Performance?"
In a review nearly a decade after The Experience Economy was first published, Scott Eckert of Westpoint Financial Group recognizes an important lesson from the book when he writes: "1. you can compete; or 2. you can separate yourself by creating a unique experience that has no direct competition , and therefore you stand alone." A fitting tribute to the longevity and continue relevance of a book which still resonates with people discovering it for the first time.
September, 2008 | IAAPA FUNWORLD Magazine
“Satisfy consumers’ demands for authenticity and you’ll capture their hearts, minds, and dollars”
If you make it real, they will come. This comprehensive article discusses authenticity and experience as it pertains to the theme park industry.
September 2008 | Smart Business Cleveland
“Authenticity: How to navigate the threshold between what’s real and what’s fake”
In this article, Jim Gilmore explains that authenticity is the new business imperative. In a world increasingly filled with staged experiences, consumers are now making decisions based on how real they perceive any given offering to be.
June 2008 | Lapland Centre of Expertise for the Experience Industry
In this Q&A for the Lapland Centre of Expertise for the Experience Industry, Joe Pine delves into topics ranging from Mass Customization to Authenticity; touching on tourism, global competition, and - most importantly - what he wanted to be when he was a kid. (Hint: it wasn’t a best-selling author of business books!).
May 21, 2008 | DishyMix podcast
"The Principles of Influential Authenticity, The Experience Economy and Phoniness Generating Machines"
DishyMix host Susan Bratton, CEO of Personal Life Media, conducts an exceptional interview with Joe Pine on authenticity. Bratton’s insightful comments and questions reveal that she’s obviously done her homework on the topic. That - plus her broadcast quality production and voice - makes this link well worth the listen.
May 16, 2008 | Intermediair magazine
You don't need to read Dutch to know that in the Experience Economy, the consumer really IS the product - and authenticity is the new consumer sensibility. But you do need to read Dutch to know what else Joe Pine says in this interview with Intermediair magazine out of the Netherlands.
May 9, 2008 | The Advertising Show
"Authenticity is What Consumers Really Want"
Joe Pine is interviewed by The Advertising Show and provides a some key points about authenticity in business. He also talks about some of the tools and techniques available to help render offerings to be more authentic.
May 2008 | The Innovise Guys Podcast
"An Authentic Experience With The Innovise Guys"
A lengthy interview with Pine & Gilmore all about their collaboration and the development of ideas that led to the book. Plus bonus material on the Experience Economy and background on the types of participants who are attracted to their annual thinkAbout event.
April 2008 | Corporate Event magazine
"Authenticity: The Essential New Event Currency"
As Jim Gilmore explains in this informative Q&A session, today's consumers want to do business with companies that offer more than affordability and quality. They want to buy from companies they believe in. And authentic events can help make them believers.
February 2008 | Profit Online
“Why authenticity matters and how to avoid looking like a fake”
In this interview with Profit, Joe Pine offers a concise look at Authenticity. Key points are being “true to your own self” and “being who you say you are to others.” This is a good breakdown of the main ideas.
February 2008 | Buzz Canuck
"Authenticity - What Consumers Really Want"
Pine & Gilmore often say they don't write "pop business books", so the reviewer's observation that "Some of the content is a bit of tough slugging and high-minded philosophy for the uninitiated, but they do make some very credible arguments and smart practical tips on the importance and need for authenticity," is right on target and welcomed. Stay cool Buzz Canuck, stay cool.
February 2008 | MarketingProfs
"Unreal Marketing: Violating the Axioms of Authenticity"
This excerpt from Chapter 3 of Authenticity, “The Supply of Inauthenticity”, follows Brenda and Eddie, a fairly typical American couple as they encounter a plethora of goods and services whose tag lines are earmarked with “real”, “authentic”, or “genuine”. It’s through these encounters that Pine & Gilmore unveil the first three of their six authenticity Axiom Violations. Read on for what they are. . .
January 2008 | Times Online
This article surveying author James Harkin's book "Big Ideas: The Essential Guide to the Latest Thinking" rightfully (in our honest opinion!) identifies the Experience Economy as "one of the most influential business theories of the past decade." Indeed!
January 2008 | Knowledge@WPCarey
"Rendering Authenticity: How to Succeed in the Experience Economy"
This online publication of the W.P. Carey School of Business at Arizona State University neatly reviews some of the key ideas of The Experience Economy and Authenticity, picking up on the important fact that authenticity is a judgment made by the consumer which is linked to self-image, and the consumer desires to purchase goods and services that are closely aligned to that self-image.
January 2008 | Sound of Ideas on 90.3 WCPN Radio
"Is Authenticity What Consumers Really Want?"
An hour-long interview with Jim Gilmore on the Sound of Ideas radio show airing on National Public Radio affiliate 90.3 WCPN in Cleveland. Host Dan Moulthrop proves to be a knowledgeable interviewer while insightful and challenging audience questions make this an excellent exploration of Authenticity.
January 2008 | DIMACast Podcast
Listen in as Joe Pine is interviewed prior to his keynote presentation at the annual meeting of DIMA - the Digital Imaging Marketing Association. This excellent interview is a high-level overview of key drivers that are creating the increasing desire for authenticity.
January 2008 | Tom Peters’ Cool Friends
"Cool Friends: Pine & Gilmore"
Back in 1999 during the initial launch of The Experience Economy, Pine & Gilmore were interviewed at TomPeters.com, becoming one of Tom's’ first-ever “Cool Friends”. Now they reprise their appearance as Cool Friends, this time with a lengthy interview all about Authenticity.
December 2007 | persönlich magazine
"Natürlich, echt, Glaubhaft"
Dr. Urs Seilers, friend of the firm and strategic consultant, includes an interview in German with Joe Pine on the topic of Authenticity. Or as they say in German, "Authentizität". You vill read now. Ve insist it!
December 2007 | CoolCleveland.com Video Interview
"BizTech Interview with Jim Gilmore"
Thomas Mulready conducts a man-on-the-street video interview with Jim Gilmore at Cleveland's Legacy Village Lifestyle Center. A revealing and informative interview covering authenticity, and the perception of authenticity, and the Cleveland scene.
December 2007 | PCMA Convenew
Lots of meetings feel like business as usual. In this lengthy interview, Pine & Gilmore share their thoughts about getting out of the meeting rut, including elements that they themselves dial into their annual public meeting experience, called thinkAbout.
December 2007 | Duct Tape Marketing Podcast
"What is authenticity really?"
So, how do you create authentic experiences? How do you become more than a commodity? John Jantsch of the popular Duct Tape Marketing podcast asks Jim Gilmore these questions and more in an interview touching on many of the intersections between Authenticity and the Experience Economy. Well worth a listen.
December, 2007 | Principled Innovation with Jeff De Cagna
An excellent podcast interview with Jeff De Cagna of Principled Innovation, running nearly one hour. In it, Jim Gilmore covers several key topics on authenticity -- especially Authenticity Axioms, heritage, and innovation as related to the management and branding of industry associations.
December, 2007 | Recognized Expert Radio with Bob Sommers
"Jim Gilmore - Authenticity: What Consumers Really Want"
Are you a fake? Are you seen as a fake? Are you real? Are you seen as real? Listen to this detailed interview as Jim Gilmore talks about examining and determining authenticity, and the role it plays for those wishing to become recognized as experts in their chosen field.
December, 2007 | MeetingsNet.com
"Get Real"
A series of Qs & As with interviewer Sue Pelletier of MeetingsNet.com, a portal site for the meetings industry. Good background on polarities, being true to self, and the challenges of site selection!
December, 2007 | A Harvard Business Online Conversation Starter
"The End of Corporate Social Responsibility"
Pine & Gilmore sound off on the shortcomings of many corporate social responsibility programs, and offer an alternative approach without all the baggage and posturing.
July, 2007 | Executive Travel
"Blue Skying It: The Future of Air Travel"
Some ideas for improving the day-to-day flying experience. . . from one Joe Pine, well-heeled road warrior who knows a bit about business travel himself!
June 2007 | TalentZoo.com Podcast
"Experiences and Branding - Part I"
"Experiences and Branding - Part II"
In this two-part podcast interview, Jim Gilmore goes in-depth into the Experience Economy and its impact on marketing, branding, and product development across numerous industries. Plenty creative twists and ideas along the way.
May 21, 2007 | Forbes
"Vain "R" Us" (registration required)
According to Joe Pine, for some people Mass Customization and the advent of digital technology imaging is one way to extend your 15 minutes of fame. Just witness the success of Stamps.com and other vanity driven customized offerings.
Spring, 2007 | BusinessWeek SmallBiz
"Breaking the Mold"
Says Joe Pine: "When you customize, you separate yourself from the pack. Consumers are seeing some companies offering it, so they think, 'Why put up with the standard when I can get something done just for me?'"
March 1, 2007 | SmartCity Radio
"An Authentic Sense of Place"
An interview with Jim Gilmore discussing the emergence and growing importance of Authenticity, including one of the first-ever broadcast descriptions of the Five Genres of Authenticity.
March, 2007 | The Manufacturer Magazine
"Mass Customization Vs. Mass Production"
Joe Pine sites two keys to Mass Customization success: digitization and modularization. Companies in industry after industry are adopting the concept to gain operating efficiencies and offer flexible solutions.
February 16, 2007 | The Innovise Guys Podcast
"The Experience Economy & Innovation"
Joe explains the basic precepts of the Experience Economy, the evolution of the concept, its application today and its relationship to innovation; with a nice kicker of a glimpse of the next Pine & Gilmore collaboration on Authenticity.
September-October, 2006 | Banking Strategies Magazine
"The Impact of the Customer Experience"
Joe Pine's interview in the leading financial services industry magazine on why meaningful customer interactions help fight commoditization, especially on the retail side on the banking business.
September, 2006 | DIMACast Podcast
An informative interview for the Digital Imaging Marketing Association podcast covering lifestyle and retail centers, placemaking, and the pursuit of growth within a lifestyle niche.
September, 2006 | Emerald Insights Magazine
"Interview with Joe Pine"
Q&A with Joe Pine on Strategic Horizons, Mass Customization, and the Experience Economy. Some interesting insights into business leaders influencing Joe's writings, and his pursuit of the single-digit golf handicap.
Fall, 2006 | Bloom Group Newsletter
"Welcome to the Experience Economy: How a Compelling Concept Formed the Basis for a New Type of Firm."
Solid background on the how Pine & Gilmore identified the kernels of ideas that became The Experience Economy, and how those ideas led to the formation and function of Strategic Horizons.
July 19, 2006 | St. Petersburg Times
Even though progress towards Mass Customization has hit some bumps in the garment industry, Joe Pine explains that it's well positioned to be out front in uniquely serving individual customers.
May 2006 | Fast Company
Jim Gilmore offers his perspective on the experiences staged by Superfly, producers of the three-day music & arts festival, Bonnaroo.
November 18, 2005, AT&T Networking Exchange
"New Technologies Bring New Life to Mass Customization"
Technology and software are helping bring craft customization to the masses, but with mass production efficiencies. As Joe Pine explains, “At its simplest, mass customization comes down to efficiently serving customers uniquely.”
August 1, 2005 | Business Week
“Get Creative! How to Build Innovative Companies”
In this special report, the magazine looks at how companies get a competitive edge by getting creative. The net result according to BW: innovation moves offerings up the “experience chain”. Of course, we were particularly tickled when the report cited The Experience Economy and our favorite example of this Progression of Economic Value: The Coffee Progression.
February, 2005 | Fortune Small Business
Lifestyle centers make big-box retailers look and feel like small-town shops. Jim Gilmore shares his thoughts on how entrepreneurs can compete.
May 3, 2004 | BusinessWeek
“When the Factory Is a Theme Park” (free registration required)
Companies are using their production and storage facilities to give potential customers a rare glimpse at the back of the house, and turning the experience into a marketing opportunity.
March 2004 | USAToday
“Who can save a Disney in distress?”
Joe Pine notes that as Disney continues to struggle, the beleaguered company would do well to remember that heritage is the key to being true to yourself.
February 2004 | WFAE 90.7 FM Radio
“Charlotte Talks: Interview with James H. Gilmore”
Hear an interview with local Charlotte, NC radio host Mike Collins as Jim Gilmore describes the implications of the Experience Economy.
January 2004 | Wirtschaftswetter
An interview, in German, with Joe Pine for this popular on-line magazine. Die Experience Economy ist wunderbar!
December 2003 | Fast Company Magazine
“Cheat Sheet: Experience This!”
For 48 caffeine-fueled hours in late September, 81 professionals took to New York’s streets during the 2003 Strategic Horizons thinkAbout.
May 2003 | iWorld Magazine
“En
la economía de la experiencia, el trabajo es teatro”
Work Is Theatre for Spanish readers too.
April 2003 | Metropolis Magazine
“To Buy or Not to Buy?”
Whirlpool and Viking show their wares in new Atlanta spaces – but none are for sale. What’s going on in the home appliance industry?
April 2003 | Milwaukee Journal Sentinel
“To
Vliet St. shoppers, the experience matters”
Merchants create lively place that have people coming back to this thriving business district.
January 2003 | Ezone Newsletter
“LEGO Company
is 2002 Experience Stager of the Year”
Pine & Gilmore explain why LEGO is their pick for the Strategic Horizons Experience Stager of the Year (EXPY) award.
January 2003 | DesignIntelligence
“Business
Can Use Designer Discipline for More Than Buildings Alone”
Keys to expanding the effective and innovative design projects, including embracing principles from the Experience Economy.
November 2002 | Netzitung Internet
“Bezahlen
für Erlebnisse”
For those who read German, a short interview with Joe Pine covering Experience Economy advances in Europe.
November 2002 | Iowa State University’s College of Family and Consumer Sciences website
“Moser
transforms fine dining experience for students, diners”
Pine & Gilmore, Hilton Co-chairs at Iowa State University, influence the curriculum of the Fine Dining Management classes.
April 2002 | Inc. Magazine
“Learning
Las Vegas”
A brief look at the annual thinkAbout experience. This article covers the 2001 Las Vegas event.
March 2002 | Strategy & Leadership
“Pine
& Gilmore Stage a Fourth thinkAbout Experience”
A report on the 2001 thinkAbout experience hosted in Las Vegas, as seen through
the eyes of an attendee.
May 2001 | DesignIntelligence website
“The
Design Implications of Mass Customization”
Mass customization changes the way designers and architects do their work.
December 2000 | BusinessWeek
“Service
So Good It's an Experience”
M ass production is giving way to mass customization. How do you know? Just
send a package via UPS.
November 2000 | The Economist (paid subscription required)
Making customers feel special. . .the mass customization way.
November 2000 | The Economist
Entire industries try to build brands by giving customers surprising experiences.
October 2000 | Fast Company
“Experience
Required”
An intensive look at how experiences are affecting design and development in the museum industry.
July 2000 | Wired
“Are
You Experienced?”
From Anheuser-Busch's exclusive tropical paradise to VW's 3-D marketing brandland,
the personalized theme park is here.
March 2000 | The Economist (paid subscription required)
Manufacturing companies are increasingly using the Internet to give customers the impression of personal service. But true customization needs new production techniques as well.
March 2000 | BusinessWeek
Digital technology lets you order exactly what you want.
December 1999 | BusinessWeek
“Xtreme
Retailing: Stores fight the online onslaught”
Staging memorable experiences has become a prime way for mall retailers to
win back customers lost to on-line shopping.
October 1999 | Mediamatic Design
website
“Theatre & Emotion in the Supermarket Part 1” and “Theatre & Emotion in the Supermarket Part 2”
Pages 1 and 2, respectively on the Experience Economy as it relates to shopping.
The author’s website hails from the Netherlands.
June 1999 | CIO Radio
“CIO
Radio: Interview with B. Joseph Pine II”
Hear Joe Pine as he expands on a key concept of Mass Customization...anything
that you can digitize, you can mass customize.
April 1999 | The Industry Standard
“The
Experience Economy”
In a classic refrain, the author states of The Experience Economy,
“This book scared the hell out of me.”
December 1998 | Business 2.0
“All
the World's a Stage”
Say hello to the latest Internet Economy theory: It's the experience, silly.